Public Policy Sources #31: An Alternative View
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As discussed above, it appears that the Panel began with the idea that,
in order to maximize the effectiveness of the voluntary sector, a central
agency of some sort was required to perform a number of functions. The
Panel never makes clear why this necessarily should be the case, nor does
it examine other possibilities. It is instructive to abandon the Panel’s
premise and look specifically at what needs to be achieved.
From the final report, it would appear that the Panel believes that a VSC
is required to achieve improvement in four major areas:
-
modernizing the registration process to provide for more openness
-
improving accountability in the voluntary sector
-
improving governance in the voluntary sector
-
improving public knowledge of the voluntary sector
Determining charitable status
Because of the recent Supreme Court decision Vancouver Society for Immigrant
Women and Visible Minority Women v. M.N.R. (1999), the issue of charitable
status is presently under review by Parliament, and rightfully so. As the
Panel notes:
The determination of which organizations get the full benefits of the federal
tax system … and the assignment of privileges and responsibilities associated
with it is inherently political, involving tradeoffs in values and expenditures.
It therefore should be decided as public policy by legislatures, not by
courts. (Building on Strength, p. 53)
The Panel also notes its support for the "charity plus" model for defining
charitable status (Building on Strength, p. 54, as advocated by Arthur
Drache) which indeed would be a dramatic improvement over current arrangements.
Whatever Parliament decides in this regard will determine, in large part,
whether a new body is required to participate in the process of charitable
registration. If a statute was promulgated and current arrangements maintained,
Revenue Canada would continue to make determinations on charitable status,
and the courts would continue to hear appeals. Arrangements might be changed
slightly to set up a special appeal body to reduce the cost to applicants
of lodging appeals.
If, on the other hand, Revenue Canada were given discretion to interpret
the law, with or without statutory guidance, then there would appear to
be no need for any other body to become involved. If it were considered
that the Charities Division lacked the expertise to make such determinations,
a small group of legal advisors could be assembled to assist. This group
could be attached to the Department, or set up as an independent quasi-judicial
body. Alternatively, the responsibility for determining charitable status
could be given over directly to such a body. There would be no need for
this body to be involved in any way in charity support, regulation, or
oversight.
In the opinion of the Panel, the VSC should play a key role in the registration
process:
[W]e propose that the [Voluntary Sector] Commission evaluate and make recommendations
to Revenue Canada regarding registration of new applicants. The advantage
of evaluation and recommendation for registration by the Commission rather
than by Revenue Canada is twofold. First, greater expertise could be applied
to the determination of charitable purposes. Admittedly the discretion
involved in these decisions would be reduced if the categories of public
benefit organizations permissible for registration were laid out in legislation.
Second, applications for registration and the reasons for the Commission’s
recommendation for either acceptance or denial could be routinely made
public. Should an organization wish to challenge Revenue Canada’s decision,
it could appeal the decision to the courts, preferably the Tax Court …
[in order to make the appeal process more accessible and less expensive].
(Building on Strength, pp. 59-60)
Two observations should be made on this proposal. First, as stated above,
establishment of a VSC is not the only means by which decisions on registration
could be made public. Revenue Canada could simply be authorized and required
to do so. This would be much less expensive than creating a new body for
the purpose.
Second, it is by no means clear that the VSC would have greater expertise
than Revenue Canada. In discussing the staffing arrangements for the VSC,
the Panel mentions only that key personnel would be hired from the charitable
sector, but it is debatable whether recommendations on registration should
be made by people who have been involved in the sector for a long time,
unless they can demonstrate expertise in the area of determining charitable
status. This is particularly important given the possible politicization
of the registration process.
If interpretation of the law is to be involved in registration decisions,
then legal expertise is required. As mentioned above, the Panel recommends
no requirement for legal expertise either for the key staff to be hired
from the sector, or for the appointed commissioners. Further, if legal
expertise is what is required, there is no argument presented that the
Department lacks legal expertise or that, if it does, why such expertise
could not be developed within or attached directly to the Department. On
the other hand, if familiarity with dealing with registration cases is
what is required, the Department clearly would be better qualified, at
least initially, than would a VSC.
The Panel makes another recommendation related to registration:
We recommend that as a condition for registration under the federal tax
system, charitable organizations be required to adopt the ethical fundraising
and financial accountability code developed by the Canadian Centre for
Philanthropy, or an equivalent code. (Building on Strength, p. v)
It is not clear whether the Panel intends that applicants adopt one particular
"ethical" code, or one of a selection of "acceptable" codes. Nor is it
clear who would determine which code(s) would be acceptable. Of course,
there is nothing wrong with codes of this sort provided they are adopted
voluntarily. Organizations should be free to develop and adhere to codes
as they see fit, so long as these do not violate legislation. Donors then
could use these codes or seals of approval, as they do now, to assist them
in taking philanthropic decisions.
However, risks arise when any particular ethical code is made mandatory.
Imposing such a code would place an additional administrative burden on
charities and, depending on the stipulations in the code, might unnecessarily
restrict the activities of some charities. An example from the CCP code
mentioned above will demonstrate this.
Paid fundraisers, whether staff or consultants, will be compensated by
a salary, retainer, or fee, and will not be paid finders’ fees, commissions
or other payments based on either the number of gifts received or the value
of funds raised. Compensation policies for fundraisers, including performance-based
compensation practices (such as salary increases or bonuses) will be consistent
with the charity’s policies and practices that apply to non-fundraising
personnel.39
The problems with this particular clause are twofold. First, it would restrict
the ability of smaller organizations to expand their fundraising efforts,
particularly if a short fundraising campaign were desired. Smaller organizations
often lack sufficient resources to invest in fundraising, and it is more
important to them that investment in fundraising provide a positive return.
Tying fees paid to the returns received allows smaller organizations to
minimize their exposure to loss, and facilitates their fundraising efforts.
Second, it is not clear why the payment of commissions to fundraisers is
so different in ethical terms from performance-related compensation practices
such as salary increases and bonuses, as to disqualify an organization
paying commissions from being granted charitable status. Commission-based
sales are legal in this country, and many Canadians would not consider
commission-based fundraising to be objectionable. This being the case,
why should the subjective judgement of a particular group be imposed upon
all charities? Potential donors objecting to the practice could take individual
charities’ practices in this regard into consideration. Charity legislation
should not discriminate merely on the basis of subjective morality, however
well-meaning, because disastrous consequences could result from a failure
to be guided by reason rather than emotion.
Together with the restrictions on fundraising, the CCP code includes a
section on ethical financial accountability. Here again, there is nothing
inherently wrong with such standards, so long as adherence to them is voluntary.
Donors may prefer to give to organizations with some such code, voluntary
organizations may consider it worthwhile to promulgate their own codes,
and intermediary organizations may wish to include a code as part of their
accreditation process. In some cases, however, the above may not apply,
and making such codes mandatory merely would increase the administrative
burden on the sector.
In any case, merely promulgating or adhering to an ethical code will not
prevent determined wrongdoing. Indeed, the voluntary accounting codes that
currently exist in Canada, most importantly that of the Canadian Institute
of Chartered Accountants, are far more effective in checking abuse than
any "ethical" code could expect to be.
There is one final point to be mentioned here. The CCP’s ethical fundraising
and financial accountability code was posted onto its internet site on
June 2, 1998. According to the web site, as of June 23, 1999, 52 charities
had indicated to the CCP that they had adopted the code.40 This does not
indicate a high degree of interest in this particular model.
Voluntary intermediary organizations
The example of the United States, and indeed of Canada itself, demonstrates
that voluntary intermediary organizations are very capable of successfully
improving governance and accountability in the voluntary sector, and of
providing information and improving accessibility. The final report does
recognize the important role played by voluntary intermediary organizations:
In the interests of building capacity in the sector, we propose that governments
reinstitute and increase a modest core funding of intermediary organizations
in order to support their important work in promoting and enhancing improved
governance and accountability by their member and grassroots organizations
(Building on Strength, p. 19).
The report also recognizes that the VSC should not
have the major responsibility for education or capacity building in the
sector. These important tasks would remain the fundamental responsibility
of voluntary sector organizations. The mandate of the [VSC] would be to
enable and work with them. (Building on Strength, p. 61)
Voluntary intermediaries, such as the United Way, are a vital component
of the charitable sector. They act as a critical link between donors and
agencies providing an important source of self-regulation as well as a
conduit through which individuals are able to donate.
The self-regulation of non-profit organizations is achieved voluntarily
through both the accreditation process as well as through the on-going
grant process. Intermediaries accredit independent organizations according
to a number of factors including mandated mission, community responsiveness,
financial management, accountability, transparency, financial resources,
and board governance. Agencies wishing to receive financial support and/or
accredited status with a particular intermediary must achieve, on an on-going
basis, certain operational and financial standards.
The accreditation process is an important source of self-regulation that
should not be underestimated. The process frequently involves multiple
levels of accreditation. The analysis involved in seeking and attaining
accreditation is quite detailed often involving not only quantitative details
such as financial statistics but also qualitative details such as the agency’s
mission, the community served, the value-added, and necessity of services
provided.
Accrediting agencies, such as the United Way or other voluntary intermediary
"alternative funds" in the US, place their reputations in jeopardy when
they accredit agencies. The voluntary intermediary, through the accreditation
process, validates the productivity and usefulness of accredited agencies.
Such accreditation processes inevitably also place pressure on non-accredited
agencies to conform to a particular set of standards and operational practices.
The voluntary accreditation process must, therefore, be viewed as a valid
and productive alternative to mandatory regulatory and governance codes.
A second function of voluntary intermediaries is donation collection. Intermediaries
are able to achieve economies of scale by collecting workplace and general
donations from individuals, corporations, and foundations and then re-distributing
them to their member agencies. The key point here is the ability to arrange
deductions directly from payrolls. Intermediaries thereby reduce the search
costs of donors by providing a standard for charitable donations as well
as assuming the responsibility for monitoring and control of recipient
agencies. Thus, voluntary intermediaries reduce the transaction costs associated
with the non-profit sector, namely donation granting, donation acquisition,
and agency monitoring. Intermediaries typically also provide a plethora
of information regarding their funded and accredited agencies.
Unfortunately, Canada has not experienced the rapid growth in voluntary
intermediaries the United States has witnessed. Since the 1970s, when alternative
funds41 were introduced in the United States on a national scale, the number
of funds has grown by 40 percent to a total of 208 funds.42 In Canada,
apart from the United Way, there are very few voluntary intermediaries
and none with a comparable national presence. This does not, however, imply
that such voluntary intermediaries cannot develop, and indeed, flourish
in Canada.
The alternative funds in the US vary in both form and focus (see Appendix
C). For instance, some alternative funds, like America’s Charities (Web
site: www.charities.org) and the Independent Charities of America (Web
site: www.independentcharities.org) attempt to replicate the general nature
of the United Way by supporting a broad range of agencies with differing
needs and focuses. Other alternative funds, such as the National Voluntary
Health Agencies (Web site: www.nvha.org), Earth Share (Web site: www.earthshare.org),
and Animal Funds of America focus on specific segments of the charitable
sector, such as health and the environment. Still other alternative funds,
like the National Black United Federation of Charities (Web site: www.usbol.com/nbufc),
Christian Service Organizations of America, Women’s Charities of America
and Children’s Charities of America focus on a particular demographic group,
whether it is women, children, or African-Americans.
An alternative fund that focuses solely on local charities is the Local
Independent Charities (Web site: www.lic.org) organization. Local Independent
Charities networks local organizations to enable them to participate in
national fund raising campaigns while retaining their local character.
The US also maintains a number of locally-based intermediary organizations
such as the Black United Funds, the Asian and Hispanic Funds, Social Action
Funds, Women’s Federation, Environmental Funds, and United Arts Funds.
All of these local funds are restricted to specific municipalities or regions.
For instance, the Black United Funds operate in 20 separate locales in
the US and distribute grants to non-profit organizations assisting African-Americans
and other minority groups. However, unlike the national funds, there is
no national presence for local intermediary funds. Similarly, the Environmental
Funds operate in 19 localities, the United Arts Funds have 34 separate
campaigns, and the Social Action Funds maintain 44 city and state agencies.43
The competition between national and local intermediaries facilitates the
efficient allocation of donated resources and the maintenance of sound
governance systems. That is, competition between voluntary intermediaries
for donations and resources ensures that the maximum amount of monies are
re-distributed (that is, administrative costs are constrained) to worthwhile
and productive non-profit agencies. It also provides donors with greater
information and choice regarding the direction and nature of their donations.
In fact, most voluntary intermediaries maintain extensive web site and
published materials. Finally, competition provides an additional source
of specialization in the management and operation of alternative funds
given their particular focus and emphasis.
In Canada, voluntary intermediaries predominantly take the form of local
United Ways. Canada lacks any serious alternative national or local intermediary
to the United Way. Based on a population comparison with the United States,
Canada should have approximately 20 intermediaries. Nonetheless, voluntary
intermediary organizations represent a plausible and efficient alternative
to government regulation and accreditation. The evidence from the United
States suggests that competition between intermediaries and specialization
can encourage sound management and promote increased provision of information
of the type desired by donors. This being the case, there would seem to
be little justification for the involvement of a VSC in these roles.
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Last Modified: Thursday, August 5, 1999.
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